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181.
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PUBLICIDAD Otto Kleppner, J. Thomas Russell y W. Ronald Lane ; Traducido por Gerogina Greenham del Castillo ; Revisión Técnica de Marcela Benassin Felix. by
Edition: 12 ed.
Material type: Text Text; Format: print
Publication details: México : PRENTICE HALL HISPANOAMERICANA
Availability: Items available for loan: Biblioteca Central Mons. Favio M. Rivas S. (1)Call number: 659.1.

182.
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183.
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COMERCIALIZACION ACTUAL Frank Jefkins ; Traducción de Nora Pando ; Revisión Técnica de Roberto Noble. by
Edition: 1 ed.
Material type: Text Text; Format: print
Publication details: México : TRILLAS
Availability: Items available for loan: Biblioteca Central Mons. Favio M. Rivas S. (1)Call number: 658.8.

184.
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COMERCIALIZACION CREATIVA Theodore Levitt ; Tradicido por Jorge Gutiérrez Villarreal. by
Edition: 2 Reimp.
Material type: Text Text; Format: print
Publication details: México : EDITORIAL CONTINENTAL
Availability: Items available for loan: Biblioteca Central Mons. Favio M. Rivas S. (1)Call number: 658.8.

185.
LA FUNCION DE PRODUCCION EN LOS NEGOCIOS : FUNDAMENTOS Y ANALISIS PARA LA ADMINISTRACION. Howard L. Timms ; Traducido por Luis Gurza Bracho. by
Material type: Text Text; Format: print
Publication details: México : EDITORIAL CONTINENTAL
Availability: Items available for loan: Biblioteca Central Mons. Favio M. Rivas S. (1)Call number: 658.5.
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186.
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INICIE SU NEGOCIO Peter Hingston ; traducción de Carmen Aspe Solórzano by Series: GUIAS DE NEGOCIOS | GUIAS DE NEGOCIOS
Edition: 1 ed.
Material type: Text Text; Format: print
Publication details: México : PEARSON EDUCACION
Availability: Items available for loan: Biblioteca Central Mons. Favio M. Rivas S. (2)Call number: 658.11, ...

187.
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MARKETING INTERNACIONAL Juan B. García-Sordo by
Edition: 1 ed.
Material type: Text Text; Format: print
Publication details: México : MCGRAW HILL INTERAMERICANA
Availability: Items available for loan: Biblioteca Central Mons. Favio M. Rivas S. (2)Call number: 658848, ...
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188.
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Fundamentos de marketing Traducción de Celia Ascencio Lara ; Revisión Técnica Yezmin López Taymani William J. Santon, Michael J. Ezel y Bruce J. Walker; by
Edition: 11
Material type: Text Text; Format: print
Publication details: México : McGraw Hill Interamericana 2000
Availability: Items available for loan: Biblioteca Central Mons. Favio M. Rivas S. (3)Call number: 658.8St262F11, ...
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189.
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190.
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191.
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192.
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MERCADOTECNIA DIRECTA E INTEGRADA : TECNICA Y ESTRATEGIAS PARA EL EXITO Traducción de María Elena Rosas Sánchez. Ernan Roman, Prologuistas Bob Stone y Jim Kobs ; by
Edition: 1 ed.
Material type: Text Text; Format: print
Publication details: México : MCGRAW HILL INTERAMERICANA
Availability: Items available for loan: Biblioteca Central Mons. Favio M. Rivas S. (1)Call number: 658.8.
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193.
ESTUDIOS FUNDAMENTALES DE MERCADOTECNIA Revisión por Sergio Martínez y Fernando Rodríguez Díaz. Compilado por Robert Ferber ; Traducido por Carlos Villegas García ; by
Edition: 1 ed.
Material type: Text Text; Format: print
Publication details: México : HERRERO HERMANOS SUCESORES
Availability: Items available for loan: Biblioteca Central Mons. Favio M. Rivas S. (1)Call number: 658.8.

194.
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195.
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INVESTIGACION DE MERCADOS David A. Aaker, George S. Day ; Traducido por Jaime Gómez Mont ; Revición Técnica de Javier Sepúlveda Martínez. by
Edition: 2 ed.
Material type: Text Text; Format: print
Publication details: México : MCGRAW HILL INTERAMERICANA
Availability: Items available for loan: Biblioteca Central Mons. Favio M. Rivas S. (1)Call number: 658.83.

196.
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INVESTIGACION DE MERCADOS Naresh K. Malhotra ; Traducido por María Elena Ortiz Salina ; Revisión técnica de Marcela Benassini. by
Edition: 5 ed.
Material type: Text Text; Format: print
Publication details: México : PEARSON EDUCACION
Availability: Items available for loan: Biblioteca Central Mons. Favio M. Rivas S. (1)Call number: 658.83.

197.
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MERCADOTECNIA DE SERVICIOS Crisopher H. Lovelock ; Traducción de Guadalupe Meza Staines ; Revisión Técnica Issac Dorfsman F. by
Edition: 3 ed.
Material type: Text Text; Format: print
Publication details: México : PRENTICE HALL HISPANOAMERICANA
Availability: Items available for loan: Biblioteca Central Mons. Favio M. Rivas S. (2)Call number: 658.8, ...

198.
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EL NUEVO MAXIMAKETING GUIA PARA TRANSFORMAR LA PUBLICIDAD PROMOCION Y ESTRATEGIA DE MERCEDOS PARA LA ECONOMIA DE LA INFORMACION Stan Rapp y Thomas L. Collins ; Traducción de Roberto A. Haas. by
Material type: Text Text; Format: print
Publication details: México : MCGRAW HILL INTERAMERICANA
Availability: Items available for loan: Biblioteca Central Mons. Favio M. Rivas S. (1)Call number: 658.8.

199.
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INTRODUCCION A LA INVESTIGACION DE MERCADOS Laura Fischer de la Vega y Alma Navarro Vega by
Edition: 2 ed.
Material type: Text Text; Format: print
Publication details: México : MCGRAW HILL INTERAMERICANA
Availability: Items available for loan: Biblioteca Central Mons. Favio M. Rivas S. (1)Call number: 658.83.

200.
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INTRODUCCION A LA INVESTIGACION DE MERCADOS UN ENFOQUE PARA AMERICA LATINA Marcela Benassini ; Revisión Técnica de Rogerio Domenge Muñoz by
Edition: 1 ed.
Material type: Text Text; Format: print
Publication details: México : PEARSON EDUCACION
Availability: Items available for loan: Biblioteca Central Mons. Favio M. Rivas S. (1)Call number: 658.83.