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1241.
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SUPLEMENTO DE LA OBRA FUNDAMENTOS DE MARKETING EJERCICIOS EN INTERNET William J. Stanton, Michael J. Etzel y Bruce J. Walker ; Traducido por Celia Ascencio Lara. by
Edition: 11 ed.
Material type: Text Text; Format: print
Publication details: México : MCGRAW HILL INTERAMERICANA
Availability: Items available for loan: Biblioteca Central Mons. Favio M. Rivas S. (3)Call number: 658.8, ...

1242.
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FUNDAMENTOS DE MARKEING Ignacio Cruz Roche by Series: COLECCION ARIEL ECONOMIA SERIE CIENCIAS EMPRESARIALES COLECCION ARIEL ECONOMIA SERIE CIENCIAS EMPRESARIALES
Edition: 1 ed.
Material type: Text Text; Format: print
Publication details: Barcelona : ARIEL
Availability: Items available for loan: Biblioteca Central Mons. Favio M. Rivas S. (1)Call number: 658.8.

1243.
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MARKETING ENFOQUE AMERICA LATINA Rolando Arellano Cuevas ; Revisión técnica de José Luís Robles Ramírez y José I. Rojas Méndez. by
Material type: Text Text; Format: print
Publication details: México : MCGRAW HILL INTERAMERICANA
Availability: Items available for loan: Biblioteca Central Mons. Favio M. Rivas S. (1)Call number: 658.8.

1244.
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INVESTIGACION DE MERCADOS Ronald M. Weiers ; Traducido por Rosa María Rosas Sánchez ; Revisión Técnica de Marcela Benassini Félix. by
Edition: 1 ed.
Material type: Text Text; Format: print
Publication details: México : PRENTICE HALL HISPANOAMERICANA
Availability: Items available for loan: Biblioteca Central Mons. Favio M. Rivas S. (2)Call number: 658.83, ...

1245.
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LOS CANALES DE DISTRIBUCION COMO LAS COMPAÑIAS LIDERES CREAN NUEVAS ESTRATEGIAS PARA SEVIR A LOS CLIENTES Steven Weehler y Evan Hirsh ; Traducido por Margarita Cárdenas. by
Edition: 1 ed.
Material type: Text Text; Format: print
Publication details: Bogotá : EDITORIAL NORMA
Availability: Items available for loan: Biblioteca Central Mons. Favio M. Rivas S. (1)Call number: 658.84.

1246.
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1247.
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COMPORTAMIENTO DEL CONSUMIDOR Henry Assael ; Traducción de Carmen Aspe Solórzano ; Revisión Técnica de Clayna Camacho Arias. by
Edition: 6 ed.
Material type: Text Text; Format: print
Publication details: México : THOMSON EDITORES
Availability: Items available for loan: Biblioteca Central Mons. Favio M. Rivas S. (1)Call number: 658.8342.

1248.
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COMPORTAMIENTO DEL CONSUMIDOR CONCEPOS Y APLICACIONES David L. Loudon, Albert J. Della Bitta ; Traducido por Rosa María Rosas Sánchez y Revisión Técnica de Ezequiel Teyssier Mont. by
Edition: 4 ed.
Material type: Text Text; Format: print
Publication details: México : MCGRAW HILL INTERAMERICANA
Availability: Items available for loan: Biblioteca Central Mons. Favio M. Rivas S. (2)Call number: 658.8342, ...

1249.
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COMO GENERAR IDEAS Jack Foster ; Traducido por Felipe Cárdenas. by
Material type: Text Text; Format: print
Publication details: Bogotá : EDITORIAL NORMA
Availability: Items available for loan: Biblioteca Central Mons. Favio M. Rivas S. (1)Call number: 659.1.

1250.
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CULTURA DE LA CALIDAD DE SERVICIO Enrique Müller de la Lama by
Material type: Text Text; Format: print
Publication details: México : TRILLAS
Availability: Items available for loan: Biblioteca Central Mons. Favio M. Rivas S. (1)Call number: 658562.

1251.
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1252.
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EL CONOCIMIENTO Y LAS COMPETENCIAS EN LAS ORGANIZACIONES DEL SIGLO XXI Universidad Metropolitana. by
Material type: Text Text; Format: print
Publication details: Caracas : EPSILON LIBROS
Availability: Items available for loan: Biblioteca Central Mons. Favio M. Rivas S. (1)Call number: 658402.

1253.
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COMERCIO Y MARKETING INTERNACIOONAL MODELO PARA EL DISEÑO ESTRATEGICO Héctor Félix Arese. by
Edition: 1 ed.
Material type: Text Text; Format: print
Publication details: Buenos Aires : EDITORIAL NORMA
Availability: Items available for loan: Biblioteca Central Mons. Favio M. Rivas S. (1)Call number: 658848.

1254.
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CANALES DE MARKETING Y DISTRIBUCION COMERCIAL UN ENFOQUE DE ADMINISTRACION DE RELACIONES Lou E. Pelton, David Strutton y James R. Lumpkin. by
Edition: 2 ed.
Material type: Text Text; Format: print
Publication details: México : MCGRAW HILL INTERAMERICANA
Availability: Items available for loan: Biblioteca Central Mons. Favio M. Rivas S. (3)Call number: 658.84, ...

1255.
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COMPORTAMIENTO DEL CONSUMIDOR COMPRAR TENER Y SER Michael R. Solomon ; Traducido por Miguel Ángel Sánchez Carrión ; Revisión Técnica de Carlos Ernesto Curiel Baca. by
Edition: 3 ed.
Material type: Text Text; Format: print
Publication details: México : PRENTICE HALL HISPANOAMERICANA
Availability: Items available for loan: Biblioteca Central Mons. Favio M. Rivas S. (2)Call number: 658.8342, ...

1256.
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ESCUCHAME SOY TU CLIENTE Ron Willingham ; Traducido por Pilar Mascaró Sacristán. by
Material type: Text Text; Format: print
Publication details: México : PRENTICE HALL HISPANOAMERICANA
Availability: Items available for loan: Biblioteca Central Mons. Favio M. Rivas S. (1)Call number: 658812.

1257.
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BENCHMARKING Michael Spendolini ; Revisión Técnica de Félix Matiz. by
Edition: 1 ed. (2 Reimp.)
Material type: Text Text; Format: print
Publication details: Bogotá : EDITORIAL NORMA
Availability: Items available for loan: Biblioteca Central Mons. Favio M. Rivas S. (1)Call number: 658562.

1258.
SERVICIO AL CLIENTE LA DESCONOSIDA VOZ DE LAS VICTIMAS José Rafael Sosa by
Material type: Text Text; Format: print
Publication details: Santo Domingo : ITESA
Availability: Items available for loan: Biblioteca Central Mons. Favio M. Rivas S. (2)Call number: RD 658.812, ...

1259.
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1260.
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INTRODUCCION A LA TEORIA GENERAL DE LA ADMINISTRACION Idalberto Chiavenato ; Traducido por Germán Villamizar ; Revisión Técnica de Luís Hernando Ramírez Reyes. by
Edition: 4 ed.
Material type: Text Text; Format: print
Publication details: Bogotá : MCGRAW HILL INTERAMERICANA
Availability: Items available for loan: Biblioteca Central Mons. Favio M. Rivas S. (3)Call number: 658001, ...