Gerencia de marketing : estrategias y programas Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden ; Traducción Cecilia Ávila de Barón ; Revisión técnica: Gabriel Pérez Cifuentes.

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TextLanguage: Spanish Original language: English Publication details: Santafé de Bogotá, Colombia : McGraw-Hill Interamericana 1998Edition: Sexta ediciónDescription: xv,470páginas ; 23 cmContent type:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Libros	Biblioteca Central Mons. Favio M. Rivas S.	Acervo general de Libros	658.8 (Browse shelf(Opens below))	1	Available	000000011824

Traducido de la sexta edición de: MARKETING MANAGEMENT: Strategies and Programs

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