DIRECCION Y ADMINISTRACION ESTRATEGICA CONCEPTOS CASOS Y LECTURA Arthur A. Thompson, A. J. Strickland III.
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TextPublication details: México : MCGRAW HILL INTERAMERICANADescription: xx, 1034 p. / 25 cmISBN: - 970-10-1693-9
- 658.4012 T3711d
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Traducido y adaptado de la sexta ediciój en inglés de : STRATTEGIC MANAGEMEN : Concepts and Case ; Strategy Formulation and Implementation, Fifth Edition.
Lecturas Sugeridas al final de cada capítulo.
Incluye Índices.
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