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MARKETING ENFOQUE AMERICA LATINA Rolando Arellano Cuevas ; Revisión técnica de José Luís Robles Ramírez y José I. Rojas Méndez.

By: Material type: TextTextPublication details: México : MCGRAW HILL INTERAMERICANADescription: xxix, 577 p. : il / 26 cm. ilISBN:
  • 970-10-2663-2
Subject(s): DDC classification:
  • 658.8  Ar32m
Contents:
Índice Analítico : P. 557-577
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Índice Analítico : P. 557-577

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